The Claude Prompt Playbook

How to Use This Playbook

This is not a theory guide. Every prompt in here is running inside a real system right now, generating content, writing contracts, researching markets, and running automations for SoftHire Systems and @buildwithtacha.

If you're a solo founder, creator, or small business owner using Claude to run your operations — this is for you.

01Copy and paste immediatelyEvery prompt is formatted to drop straight into Claude. Replace the bracketed placeholders with your specifics and run it. 02Customize for your brandThe pro tips at the end of each prompt show you exactly which variables to change. Your niche, your voice, your numbers. 03Build systems, not one-offsThe best prompts become system prompts — the foundation you give Claude once that shapes everything it writes for you after that.

Note: Claude works best when you give it context. The more specific you are about your business, audience, and goals, the sharper the output. These prompts are starting points. Iterate on every one.

What people are saying

"I used these exact prompts to generate a month of LinkedIn content in one afternoon."

— Natacha E., Founder, SoftHire Systems

Brand Voice Prompts

Before Claude writes a single word of content for your brand, it needs to understand who you are. These prompts establish your voice, tone, and positioning so every output sounds like you wrote it.

1.1 — Brand Voice Setup (Master System Prompt) Use as the system prompt in every Claude session for branded content You are the content writer and brand voice for [YOUR BRAND NAME].

ABOUT THE BRAND: [YOUR BRAND NAME] is a [what it is — e.g., hiring compliance platform / consulting firm]. We help [specific audience] achieve [specific outcome].

VOICE:

• Tone: [e.g., direct, confident, warm — not corporate]
• Sentences: Short. Under 15 words when possible.
• Never use: [list your banned words — e.g., seamless, leverage, game-changer]
• Always sounds like: a smart peer sharing exactly what works, not a marketer

WHAT WE DON'T DO:

• No generic motivational language
• No passive voice
• No fluff openers ("In today's world...")
• No [your specific formatting restrictions]

Always end with: [your website URL]

When to useSet this once at the start of every Claude chat session for branded content. It anchors the entire conversation. Pro tipAdd 3–5 examples of your actual writing so Claude can match your specific rhythm and word choices. The "Never use" list is yours — swap in the words your brand actively avoids.

1.2 — Competitor Differentiation Voice Sharpen how your brand positions against alternatives I need to write copy that positions [BRAND] clearly against the alternatives.

The alternatives people usually consider:

• [Alternative 1 — e.g., hiring an HR manager]
• [Alternative 2 — e.g., using a PEO/EOR]
• [Alternative 3 — e.g., just winging it]

My brand's actual difference: [Describe what you do differently — be specific]

Write 5 positioning statements that make the contrast clear without naming competitors directly. Each statement should be under 20 words. Direct. No hedging.

When to useWhen you need sharper positioning language for your website, ads, or sales conversations. Pro tipRun this quarterly as your market understanding deepens. Positioning sharpens over time.

1.3 — Audience Empathy Map Understand your customer's internal world before writing any copy Act as a customer research analyst for [BRAND].

My target customer is: [describe them — role, company size, situation]

Map their internal world across these 4 dimensions:

PAINS: What keeps them up at night about [the problem you solve]? GOALS: What does success actually look like to them in 90 days? BLOCKERS: What's stopping them from solving this already? LANGUAGE: What exact words do they use to describe the problem?

Give me 4–5 bullets per dimension. Be specific. No generic insights.

When to useBefore writing any landing page, email sequence, or sales content. Run once per customer segment. Pro tipFeed the output directly back into your Brand Voice Setup prompt (1.1) to make the voice sharper.

1.4 — Tagline Generator Create positioning statements and taglines that actually land Create 10 tagline options for [BRAND].

Brand positioning: [Describe what you do and who it's for — 2–3 sentences]

The tagline must:

• Be under 10 words
• State the outcome, not the process
• Sound like something a person would actually say
• Avoid: empowering, transforming, revolutionizing, seamless, enabling

For each tagline, include one sentence on who it speaks to and why it works. Then mark your top 3 with an asterisk.

When to useWhen launching a new brand, pivoting positioning, or your current tagline feels generic. Pro tipTest your top 3 by reading them out loud. If you'd be embarrassed to say it at a conference, cut it.

1.5 — Voice Consistency Check Audit existing content to make sure it sounds like you Review this piece of content and tell me whether it matches my brand voice.

My brand voice rules:

• [Paste your 3–5 core voice rules]

Content to review: [Paste the content here]

Give me:

1. A voice match score from 1–10
2. The 3 specific places where it drifts from my voice
3. A rewritten version of each flagged section that matches my voice rules

When to useBefore publishing anything important — website copy, sales emails, LinkedIn posts. Pro tipRun your most important published page through this first. The gap between what you think you sound like and what you actually sound like is usually bigger than expected.

1.6 — Ideal Customer Profile (ICP) Builder Define exactly who you serve with enough specificity to write to them Build a detailed Ideal Customer Profile for [BRAND].

What I know about my best customers so far: [Describe 1–2 actual customers or your best guess]

Build the ICP across these dimensions:

• Role and seniority
• Company type, size, and industry
• The specific trigger that makes them look for a solution now
• What they've already tried that didn't work
• How they measure success
• Where they spend time online
• What they read, watch, or listen to

Make it specific enough that I could find this person on LinkedIn.

When to useWhen starting a new business, entering a new market, or when your marketing feels like it's missing its target. Pro tipWrite the ICP in first person from the customer's perspective. It forces specificity.

1.7 — Origin Story Generator Write the founder story that makes your brand human and trustworthy Write my brand origin story using the facts below.

Facts:

• My background: [what I did before]
• The problem I personally experienced: [what happened]
• The moment I decided to build: [what triggered it]
• What I built and why it's different: [the solution]
• Who it's for: [the audience]

Format:

• 3 short paragraphs
• First person throughout
• No corporate language
• The reader should feel the problem before they hear the solution
• End with a direct line about who this is built for

When to useFor website About pages, pitch decks, investor conversations, and social content. Pro tipThe best origin stories skip the "and then I decided to build something" moment and drop straight into the pain.

1.8 — Brand Values in Plain Language Articulate what your brand stands for without sounding like a wall poster Write 4 brand values for [BRAND].

Each value must:

• Be named with 1–2 plain English words (not "Excellence" or "Integrity")
• Include a 2–3 sentence explanation of what it means in practice
• Include one example of how it shows up in how we work or what we build

Values should feel earned — like someone who actually built the thing wrote them. Avoid anything that could apply to any company.

When to useFor About pages, team onboarding, and culture documents. Pro tipWrite the values last, after you've articulated your ICP and origin story. Values clarify what was already there.

1.9 — 30-Second Elevator Pitch Explain your business in under 30 seconds with zero jargon Write 5 versions of a 30-second elevator pitch for [BRAND].

What the business does: [brief description] Who it's for: [audience] The specific problem it solves: [problem] What happens after they use it: [outcome]