Sales & Ops Dashboard

Qualified pipeline

$2.48M

▲ +8.1% WoW

Win rate

22%

▼ -1.4 pts

Sales cycle

31 days

▲ -3 days

At-risk deals

▲ +2

Pipeline by stage

Filter-aware view (Region + Segment)

As of this week

Amount ($) Deal count

What’s slowing revenue

Every button leads somewhere — open a deal drawer.

Deal	Stage	Amount	Probability	Next step	Owner

A deeper view by stage, velocity, and conversion points. Use filters at the top.

Stage	Deal count	Total $	Median days in stage	Primary risk

Convert decisions into actions. Track owners, due dates, and blockers.

Action	Owner	Due	Status	Notes

A clean definition layer so reporting stays consistent.

KPI	Definition	Why it matters	Owner
Qualified pipeline	Total value of deals past qualification stage.	Forecast accuracy & growth planning.	Sales
Win rate	% of closed-won deals out of closed deals.	GTM efficiency and messaging quality.	Sales
Sales cycle	Median days from qualified to close.	Cash flow planning and capacity.	Sales Ops
At-risk deals	Deals with missing next step or stalled > 14 days.	Prevents silent churn in pipeline.	Sales Ops